Today marks the first of our Simply Kayo Likes blog posts. These posts will feature all things, not necessarily event related but definitely luxury, that we like. We begin with ABO London. If you haven’t heard of this duo before then do read on…
Tell us what ABO London is all about?
ABO London is an ethical independent brand that offers luxury fashion and interior accessories in the UK. Everything is made in England. All our designs are based on original artworks made by Aliya. ABO London is pushing the boundaries between art and fashion and making art wearable.
What inspired you to start your business? How did the 2 of you come together to start ABO London?
We both had a passion for fashion and always wanted to start a business. We focused on accessories like scarves because they are so versatile and different, they can emphasize your style, protect you and be part of the outfit. We combined our various skills like business development, marketing, media, communications and other to create a brand ABO London.
In only 3 words describe what ABO London represents?
Ethical artistic luxuries.
Which scarf in your collection is your favourite?
I really like the triangle scarves as each has two designs in one accessory and it can be worn in so many ways and it is also unisex. There are guys who like to wear it like cravats around their neck under the shirt. Another favourite scarf is the large one from new collections. It even can be worn as a sarong.
Who would you love to see in one of your scarves?
I would love to see Kate Middleton, because the scarves are very artistic and elegant and that will match her style.
What plans do you have for ABO London in the future?
We would like to grow brand further on and create new products. Few months ago we added cushions to ABO line. We would like to be sold globally.
Where can our readers find you?
We stock at Wolf&Badger in Dover Street, Mayfair and Amaka just behind Oxford Circus. We also have website and can be seen on few online marketplace.